How to Write a Research Report - D. W. Brooks
How to Write a Research Report Template
In addition to the written research report, teams are also responsible for developing a financial model for their company. Teams meet with the financial modeling professor (5 to 6 meetings approximately 2 hours each) to build out and complete a fully functioning Pro-Forma financial model including a revenue model for the company. During the meetings, teams get hands on experience in working with Excel, Bloomberg, ThompsonOne, Reuters, along with many other business applications. Teams learn to collaborate during the meeting as each team member is responsible for leading a meeting and discussing the model progress and any challenges faced.
How to Write a Research Report & Presentation
- written research report: 60% of final grade;
- practical performance: 30% of final grade;
- oral presentation of research report: 10% of final grade;
- active participation in mandatory activities (practicals, presentations).
Note: in principle, grades will be assigned per group. However, if necessary, the expert may decide to grade (some of) the group members individually. All grades will be based on a pre-defined rubric.
The results of marketing research must be effectively communicated to management. Presenting the results of a marketing research study to management generally involves a formal written report as well as an oral presentation. The report and presentation are extremely important. First, because the results of marketing research are often intangible (after the study has been completed and a decision is made there is very little physical evidence of the resources, such as time and effort, that went into the project), the written report is usually the only documentation of the project. Second, the written report and the oral presentation are typically the only aspect of the study that marketing executives are exposed to, and consequently the overall evaluation of the research project rests on how well this information is communicated. Third, since the written research report and oral presentation are typically the responsibility of the marketing research supplier, the communication effectiveness and usefulness of the information provided plays a crucial role in determining whether that particular supplier will be used in the future.So why are you writing this research report? The practical answer is “Because the teacher assigned it,” but that’s classroom thinking. Generally speaking, people investigating some scientific hypothesis have a responsibility to the rest of the scientific world to report their findings, particularly if these findings add to or contradict previous ideas. The people reading such reports have two primary goals: